Blackpole Business Centre, Worcester WR3 8SQ

Keeping Portugal on the road

Portuguese based company Habil Performance are an established reseller of asphalt plants and equipment. After much research, Habil Performance identified gaps within their market place and in 2013-14 they decided to develop a Premium Quality Permanent Cold asphalt repair material to satisfy the demand for quick yet permanent repairs in the Portuguese infrastructure.
The poor quality of locally available products had given cold asphalt a bad name so in order to ensure quick progress for their expansion plans, Habil Performance identified Macfix® cold asphalt technology available from Macismo International Ltd as a possible route to success.

Together with onsite technical support from Macismo International Ltd, Habil Performance were able to develop a suitable product for Portugal and introduced it into their market after a few months of trails.

We knew that getting correct feedback on our product was essential” said Rafael Oliveira (Business Manager), “So we focused on selling smaller quantities to large highways maintenance and construction companies. We found the feedback astonishing. Product quality was instantly approved, thanks to the production methods implemented with Macismo International Ltd; a controlled mix design made with the best possible ingredients and produced in a top quality asphalt plant.

In just over 2 years Habil Performance has gained significant market share in this field. The key driver behind the success was demonstrating the product in action. This helped win key customers including the Lisbon municipality, ASCENDI (largest highway company in Portugal) and major construction companies. Watch Habilfix in action here.

The company is currently investing in increasing production capacity with fully automatic lines. “We intend to keep working with Team Macismo as long as the roads are made in asphalt!” says Rafael.